Ans. The answer of this depends on your requirements, targets and budget. Whatever it may be, we will do our best to provide the most affordable, effective and suitable marketing strategy to you. One of our USP is performance based services. So, be assured you will not be disappointed in this regard by what we offer.
What is ad inventory?
Ans. Ad inventory basically means a space on a webpage where ad banners are displayed. Publishers usually have multiple such locations available on their webpage, where advertisers can display their ads.
I already have a website but I want to upgrade it. Can you do that?
Ans. Yes, we can. Be it textual content, graphics, logo, or SEO matter, we will update your website in a very effective way to achieve higher click through and retention rate.
Can you stop my emails from going into the recipient’s spam folder?
Ans. Yes, we certainly can. All the email clients, like Gmail, Yahoo, etc, provide built in spam filters, which are triggered if the content in the email has spam related elements. There are about twenty things one needs to take care of while drafting an email or eNewsletter to make the email spam free. Our content writers are expert in writing matter, which has a high spam free score. As a result, you get emails that land in the inbox of the recipient.
I want eNewsletter with a video inside. Can you do that?
Ans. Creating dynamic eNewsletter is one of our USP. So, we most definitely can design eNewsletter for you that have embedded videos in them. Not only videos, but we can also insert live product data and current blog posts in the email as well.
Can you make a video for me as well?
Ans. Sorry, we don’t provide video production facility. To embed a video in the email, you will have to provide us with the video. At present we only create content, like text and graphic, for emails.
I don’t have time to send emails on my own. Can you do that?
Ans. Yes, we can. All you have to do is provide us with a recipients’ address list and we will do the arduous task of sending the email to your target audience.
I don’t have ready list of address list. Should I buy one?
Ans. Ideally, it is recommended not to purchase address list from the list providers. This is because the address list you purchased will lack quality lead as the recipients won’t actually know you. Moreover, it will also increase the probability of your emails being marked as spam. A much better way to acquiring address list is through opt-in method, where users voluntarily provide you with their email addresses.
I already have an online website. Do I need a mobile site or app as well?
Ans. Having a mobile site/app is not mandatory, but when you have one, the number of channels to communicate with the audiences increases. With mobile strategy you can connect to the audiences which are constantly online through their smart phones or mobile devices and even pursue to buy/follow your brand.
What is the difference between mobile site and mobile app?
Ans. Mobile site is more like a regular online site. It contains web pages that are interlinked to each other, has text, graphics, videos, etc and needs a browser to be accessed. Of course the design of the mobile site is such that it adapts the smaller screen of mobile devices. Usually responsive HTML is used to develop these sites.
Mobile app is more like an application or software, which is downloaded from a store such as Google Play, Apple Store, etc. Unlike mobile sites, mobile apps can be permanently downloaded on the phone to be accessed without any browser. Some apps work offline, while others need a data connection to work. But in both case, the apps collects data from online either through one time download or real time download, every time the app is used.
pay per click
What is PPC?
Ans. When you type a word in the search field of a search engine, you get links of the web pages related to that keyword. But along with website links you also get textual ad links in the left and top of the search engine page. These ad links, which appear with the search result, are Pay Per Click (PPC) ads. PPC ads are generated based on the keyword typed in the search engine. These ads are called pay per click because the advertisers only pay when a user clicks the ad and proceeds to its associated landing webpage. PPC ads are very cost effective and therefore, a favorite with advertisers.
How are keywords chosen?
Ans. Keywords are very important not only for PPC but also for SEO. Thus, we take great care in selecting keywords for you. To select appropriate keywords, we usually require a detailed report from your side regarding your business. Our SEO experts then use various tools like Google Ad words Keyword Tools, Web analytics service, etc for keyword selection.
What is landing page?
Ans. Landing page is the destination page where a user ends up when they click on a hyperlink for a webpage.
Is landing page important?
Ans. Yes. Extremely! An Ad banner or PPC ad only takes a user to your site but it does not ensure that the user will actually invest their time to complete call to action on your site. so, you need a landing page which the users will find interesting and be willing to spend their time on it. Its only when they spend time and get know a little bit about your website will they carry out tasks like, making a purchase, filling a form or registering.
Social Media Strategy
What is social media?
Ans. Social media are websites which are used to network and communicate with people. These websites offer peer-to-peer sharing. In simple words lets you connect with people and share messages, pictures, videos, etc, with each other on an online platform.
Why is social media important to me?
Social media sites like, Facebook, Twitter, Instagram, Youtube, LinkedIn and many others are being used not just by individuals to connect with their friends and colleagues, but also by businesses to form a close relationship with their customers. With Social Media it has become easy to gauge the needs and requirements and keep up with the ever changing trends in the consumer market, as you get to interact with individuals on a one on one basis.
I am already employing SEO services, do I need SMO too?
Ans. SMO is the next step after SEO. While SEO improves your ranking on the search engine, SMO improves consumer awareness about your products/services and strengthens brand loyalty.
What happens to the accounts on social media if I terminate your services?
Ans. Once accounts on social media are created, they are your property. Till the time Marketingaxle will be supervising your marketing campaign, we will have access to your Social Media accounts. But if you choose to cancel our services, then we will not be controlling the accounts any longer and the controls of all the log in will be given over solely to you.
What is UX?
Ans. User experience or UX is the feel users get when they visit your site or app. If the users find your website friendly and easy to browse in order to get needed information then the user experience of your site is great and you get increased audience response.
What does call to action means?
Ans. Call to action is a button, tab, form or instructional text/ graphic, which cues the visitors to complete a certain task in order to generate response from them.
Search Engine Optimization
What does SEO means?
Ans. SEO (search engine optimization) is a strategy used to increase the rank of your website, such that your website shows on the top of the search results of search engines like Google, Yahoo, Bing, etc.
Can I become number one on Google search results?
Ans. To be honest, no. Not always. This is because digital media is a dynamic platform. The ranking algorithm changes so frequently and is customized so often for each individual that being always number one on the ranking list is not possible. But, we provide marketing solutions that offer you more than just ranking. We provide you solutions that ensure you get higher hit rates and ROI.
What is inbound link? How does it help me?
Ans. Inbound link is a link on another person’s website that redirects to your own website. The more inbound or back links you have, the more popular your site gets. Search engines like Google consider sites with more inbound links as more relevant search results.
Why is there a need to analyze marketing strategies?
Ans. Market place, whether it is physical or digital, has always been dynamic. This means the trends which are hot today may not in demand a few months later. So, it is important to see that the marketing campaigns that are implemented are up to date and able to attract audiences based on their current needs. Web analytics helps to keep in touch with consumer trend.
Can I avail your web analytics service even when I don’t have a site?
Ans. Yes, you can. This is called off-site analyses, where the measurement of potential site visitors, the current user trends and brand popularity is made even when you don’t have a functional website. After the off-site analytics, a proper strategy can be designed to launch your business on digital platform.
Will I have to pay to the merchant to become an affiliate?
Ans. No, there won’t be any charges from the merchant in order to get their ad links on your website.
As an affiliate, how much can I earn?
Ans. That depends upon the popularity of your website and the traffic it attracts. If you have availed the services of Marketingaxle to get better traffic then we assure you will be earning substantially from the affiliate program because we are expert at driving users to target sites.
Does affiliate program include merchants/publishers from country other than mine?
Ans. Marketingaxle has a global network. So, yes merchants, advertisers, publishers, retailers, etc from around the world can avail our affiliate marketing service and attain a global exposure for their brand.
Can I have as many affiliates as I want for my brand?
Ans. If you recruit affiliates from your own network then you can employ as many affiliates as you want. But if you use our Ad Network to recruit affiliates then there will be a cap to the number of affiliates as per the service package purchased by you.